Bolton Visitor Economy Strategy and Delivery Plan
- Client: Bolton Council
GC Insight, working in collaboration with Marketing Manchester, developed a new Visitor Economy Strategy for the borough of Bolton spanning the 2024-2030 period.
The Strategy levered Bolton’s strategic position within Greater Manchester, rich history and natural landscapes, to establish a strategic framework for the development of the sector. The strategy was underpinned by a comprehensive evidence base informing the effective targeting of issues and opportunities to realise potential.
GC Insight was commissioned by Bolton City Council to:
- Conduct research and analysis of the visitor economy in the NE to produce a robust evidence base used to conduct and consult widely with stakeholders across the Visitor Economy via in-depth interviews and thematic workshops.
- Create a position statement with clarity in the USPs and high-level messaging and Visitor economy thematic narratives that can be used with key audiences and support the development of further marketing plans.
- Develop a high-level visitor economy strategy that is engaging and accessible to residents, businesses, stakeholders and future investors.
- Provide an Action Plan and Delivery plan identifying key messages and audiences, whilst setting out marketing / PR activities, channels and products.
Outcome: Production of a widely consulted and supported strategy for the growth for Bolton's visitor economy, that is aligned to and integrated with the wider Bolton Place Brand Strategy.
“Harnessing Bolton’s great potential as a visitor destination is a key strand in our wider plans to regenerate the borough and boost the local economy.
“The support of GC Insight has been invaluable in creating a clear, detailed and robust strategy with a clear pathway for delivery and with buy-in from local partners.
“This is an evolving strategy, and GC Insight have also been instrumental in developing a three-year delivery plan to track progress and establish short, medium and longer-term goals.”
Service
Create Strategy
Subject
Destination
Place
Client
Local Government