GC Insight, working in collaboration with Marketing Manchester, developed a new Visitor Economy Strategy for the borough of Bolton spanning the 2024-2030 period.
The Strategy levered Bolton’s strategic position within Greater Manchester's rich history and natural landscapes, to establish a strategic framework for the development of the sector. The strategy was underpinned by a comprehensive evidence base informing the effective targeting of issues and opportunities to realise potential.
GC Insight was commissioned by Bolton City Council to:
Conduct research and analysis of the visitor economy in the NE to produce a robust evidence base used to conduct and consult widely with stakeholders across the Visitor Economy via in-depth interviews and thematic workshops.
Create a position statement with clarity in the USPs and high-level messaging and Visitor economy thematic narratives that can be used with key audiences and support the development of further marketing plans.
Develop a high-level visitor economy strategy that is engaging and accessible to residents, businesses, stakeholders and future investors.
Provide an Action Plan and Delivery plan identifying key messages and audiences, whilst setting out marketing / PR activities, channels and products.
Outcome: Production of a widely consulted and supported strategy for the growth for Bolton's visitor economy, that is aligned to and integrated with the wider Bolton Place Brand Strategy.
Co-Create Strategy
Business
Place
Destination
Local Government
